The East Asia Institute (EAI) and the Korea Foundation (KF) launched “KF-EAI Korea Friendship,” an educational program for international students.

On June 25th, Korea PR Expert Kyung-duk Seo, the first lecturer of the Korea Friendship Academicus, talked about the globalization of Korean culture. He discussed his experiences with advertising Korean food through the famous Korean TV show “Infinity Challenge,” correctly informing Dokdo, and other engaging topics related to advertising and broadcasting Korean culture globally.

After an hour lecture and another hour for questions, the students were able to hear more about Kyung-duk Seo’s work and the effort of the government, corporations and organizations on promoting Korean culture.